The whole idea behind this project was to come along with a very high quality of light solution, which performs at very high output, while being extremely compact and discrete.
Indeed, Ferrari Maserati worldwide concept has a very specific niche to showcase parts and accessories, with an opaque composite material surrounding that needs to be back lit.
Because of the opacity of the material, a lot of light was needed behind it, while the quality of light was extremely important, it was as equally important to reflect the nuances of colors and the level of details for the finishes of the accessories. Moreover, they needed a solution that could sustain a very high level of heat, as the LED light would operate in a confined enclosed environment.
The versatility of the Simple Simon 7 profile, tailor cut to fit in each niche, together with its slimness and capacity to cool down the LED strip, was a perfect match. The strip which was used in this application is extremely efficient and with a level of Color Rendering Index of over 90, ensuring perfect showcasing of the product.
The other application where the profile was used is in all the surrounding pelmets in each office and meeting rooms, as well as in the coves running along the showroom. It was really important, despite the continuous lengths of over 40m, to have a dark spot free continuous light effect, that would create a natural linear pit of light. Again, the Simple Simon Profile and its capacity to be mounted in continuous connections, was the right match.
Light Culture was working closely with the contractor to meet the tight deadlines and custom requirements of the project, for a result that aligns with the premium positioning of the Ferrari and Maserati brands.
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